EfficientDynamics: A New Look at Performance

Bigger. Better. Faster. Stronger.  This motto of engineering has helped to progress our society into the technologically advanced state in which we are currently living, but recently something has changed.   Better, faster, stronger, more efficient?  That sounds a little bit more twenty-first century.  It seems as though these breakthroughs in technology not only propel us forward, but help us look behind as well.  With the ability to both stretch our sights into the future a little bit further and check ourselves against those who have come before us, we are beginning to really see where we stand, and maybe that footing was not as solid as we had previously believed.  Whatever the reason or the rhyme, changes are coming, and it is about time.
 BMW has been and always will be a performance brand.  The sound of an open throttle, the smell of burning rubber, the feel of your heart pounding in your chest: these are the moments out of which the Bavarian automakers wove the DNA of their vehicles, and what a ride it has been.  As time progressed, the company knew that a change was on the rise.  Years of engineering excellence combined with the constant pursuit of innovation helped to ignite the idea of Efficient Dynamics, BMW’s answer to the changing landscape not only in the automotive arena, but the world as a whole.  The fleet of the blue and white brand has, as a whole, become more fuel efficient as well as more powerful.  Doesn’t that sound a little backwards?  It all ties together with Efficient Dynamics.
 Efficient Dynamics is first and foremost an ideology.  What it has done is bring about the idea of performance in efficiency, which is taking this idea of conservation as not only a means of enhancing performance, but as a type of performance itself.  Some examples of this are the electric power steering and electrically powered A/C; by making these devices powered by electricity instead of engine power, more power is devoted to pushing the vehicle forward instead of creating “parasitic drag.”  So the goal of BMW engineers is to pursue efficiency, getting the most for the least, and dynamism, the ability to change state from end to another, all while exceeding the previous bar raised by outgoing models.  This is no easy task, just as much engineering prowess and ingenuity is needed to bring about these creative means of increasing efficiency as there is to make a tire shredding race car.
 The true realization of Efficient Dynamics is just starting to come into play.  The BMW i3 and i8 are the beginning of what will be a leap in a positive, new direction aimed at mobility that will be responsible as much as it is joyful.  On one end of the BMW fleet is the ///M Sport division and on the other is BMW i, with both parties sharing the same goals and ideals.  By uniting these two seemingly opposite ends of the spectrum under the new guise of what performance really is, we get Efficient Dynamics. So yes, you can have your cake AND eat it, too.